Who We Are
A Better Business Model
Located in El Dorado Hills, California…far from Wall Street, we provide an objective point of view without the distractions found in large financial institutions and their many conflicts of interest. Our goals and those of our clients are one and the same. We work for our clients and only our clients’, their best interest drives our decisions. A true fiduciary relationship.
Let’s begin with an investment in you, taking the time to understand who you are and how we can help. Based on our discovery of your most important goals, we will design your custom wealth plan.
Paul R. Rossi, CFA
President & Fiduciary Advisor
Several years ago it became clear to me that many people and businesses were going to need help planning their retirement as 401k plan assets began to replace corporate pension's as a source of retirement income. It also became clear after seeing how Wall Street and most advisory firms operate, I was determined to build a firm that put clients’ interests first. That meant setting up a Fee-Only RIA (Registered Investment Advisory) firm that does NOT accept any outside payments, commissions, bonuses or what's nothing more than kick-backs from Wall Street. Unfortunately most of the industry does not work under this same practice.
Trust has been, and always will be, the single most important factor that has to happen for two people to do business together, especially when it comes to money and I feel a special honor to work with clients in a fiduciary capacity using time-tested institutional investment principles to help them achieve their financial goals. Our approach is aligned with our clients success, as I believe the best relationship with our clients is one built on trust and always working in our clients best interest.
“I really enjoy helping people look at their finance’s from a different perspective; showing clients how we can apply sophisticated analytical tools to help optimize their portfolios. Our clients can then rest easy, knowing their retirement or investment portfolio has been specifically designed to withstand the day-to-day and year-to-year fluctuations in the market. When it comes to managing risk, controlling costs, and achieving market returns, we can apply the same principles to a small IRA account or a large endowment fund.”
Married and a proud father, when I'm not chasing my children around the house, helping with homework or playing soccer with them, my passion outside of work is training and teaching martial arts.
As a black belt, I've been teaching a Chinese based art for over 24 years, which focuses on real world applications; I've taught law enforcement and military personnel extremely effective techniques that can be applied in a variety of situations. During my 20+ years of martial arts training I've learned so many aspects of my training carry over to other areas of life, and in particular, the cognitive aspect of investing.
In addition, more recently I took at class on Einstein’s Special Theory of Relativity, which has sparked my curiosity in the latest research in astrophysics and astronomy. I am currently working (very slowly) through some very challenging material: The General Theory of Relativity, Cosmology, and Quantum Mechanics.
CFA (Chartered Financial Analyst) – CFA Institute
Held Series 7 & 63 FINRA Securities Licenses
Licensed California Real Estate Broker
B.S., Finance from California State University, San Diego/Sacramento
San Francisco CFA Society Member
CFA Digest Abstract Author
Vistage International - Advisory Group
Recently published articles by Paul (click below)
- Buffett's Alpha
- Value versus Growth Investing: Why Do Different Investors Have Different Styles?
- A Five Factor Asset Pricing Model
- Building an Efficient Income Portfolios
- Value and Momentum Everywhere
- Uncovered Equity Parity and Rebalancing in International Portfolios
- When Does Active Management Add Value?
- Are Alternative Investments Prudent? Public Sector Pension Use and Fiduciary Duty
- The "Defined Ambition" Pension Plan: A Dutch Interpretation
- An Anatomy of Commodity Futures Risk Premia
- Earnings Management in India
- Information, Analysts, and Stock Return Co-movement
- An Index-Based Measure of Liquidity