What does it take for someone to put their capital at risk and entrust their funds to someone else to manage?
Trust is a multi-layered concept, and it is essential to the proper functioning of capital markets. Without it, financial interactions would become more inefficient and costly or cease altogether. In this fourth edition of the CFA Institute investor trust study, we examine how trust in the industry has evolved, while the essential characteristics of trust endure.
CFA Institute began studying investor trust in 2013. The purpose of this study, the fourth in the series on trust, is to gauge the perceptions of investors toward the behavior of investment firms and professionals who are entrusted with their money. The findings should provide a guide for the industry to better serve its clients. We have seen how trust in the industry has evolved over time but also how the essential characteristics of trust endure. Trust must be built over time, yet it can be easily broken.
The two major components of trust are credibility and professionalism. Credibility factors can be thought of as observable signals of trust. They are relatively straightforward to identify and provide mental shortcuts to indicate a trustworthy person or organization. Credibility can be demonstrated and earned, but it can also be assigned by a trustworthy source.
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Paul R. Rossi, CFA