Jocko Willink, former Navy SEAL lieutenant commander and author is known for saying "good" when bad news arrives.
He has said, "One of my direct subordinates, pulls me aside with some major problems...one day he was telling me about some issue that he was having and he said I already know what you're gonna say," I said, "what am I gonna say," "you're gonna say, good, he said "that's what you always say when something is wrong and going bad, you always just look at me and say good." And I said "well, yeah when things are going bad there's gonna be some good that's gonna come from."
"Didn't get the new high-speed gear we wanted, good. Didn't get promoted, good. More time to get better. Mission got cancelled, good. We can focus on another mission. Didn't get the job you wanted, good. Got injured, sprained your ankle, got tapped out, good. Got beat, good. Learn. Unexpected problems, good, we have the opportunity to figure out a solution.
When things are going bad,
Don't get all bummed out,
Don't get startled,
Don't get frustrated.
If you can say the word “good,” guess what? It means you're still alive, it means you're still breathing, and if you're still breathing, well then hell, you still got some fight left in you. So,
GO OUT ON THE ATTACK.
GET AFTER IT
Watch the 2-minute Jocko video here.
-Paul R. Rossi, CFA